Alexander
Brusnitsyn
Marketing, digital products and financial models
Education
Plekhanov University in Dubai
MSc Digital Business · full-timePlekhanov Russian University of Economics, master's
Marketing Management: Big Data, Analytics, Technology · full-time, MoscowPlekhanov Russian University of Economics, bachelor's
Management, Marketing major · Russian-English programmeWork
Chukotka Development Fund
Specialist, Public-Private Partnership Development DirectorateMusic-tech platform
Co-founder: product, legal, data protectionCompetencies
Tools and methodsMarketing and strategy
- Strategy
- Positioning
- STP segmentation
- Media planning
- Direct mail
- Email campaigns
- Content
- SEO
- UTM tagging
- End-to-end analytics
Digital products
Analytics and finance
- Financial models
- Unit economics
- P&L
- Cash flow
- CAPEX / OPEX
- Yandex.Metrica
- Google Analytics
- Dashboards
- A/B testing
AI and automation
- Claude Code
- ChatGPT
- DeepSeek
- Prompt engineering
- n8n
- SaleBot
- Unisender
Highlighted competencies open the project where they were applied
References
The thesis stands out for its high practical value and relevance, and demonstrates a deep understanding of the field and command of modern tools of analysis, digital design and regional investment policy management.
The student showed initiative and independence throughout the research. The work is of a high standard and has practical value.
He has proven himself to be a proactive, responsible and highly effective employee, capable of running full-cycle projects independently, from concept to launch.
The letters were written for university admission and by previous places of study and work. Full texts and originals are in the Academic section.