A. Brusnitsyn
← All work
Plekhanov Russian University of Economics · 2025

Graduation thesis and references

The thesis was written on real material: the toolkit it describes was built into the digital infrastructure of Chukotka and tested by the relevant government department. Below are the topic, grades, methodology and the full texts of the letters.

ProgrammeManagement, Marketing major
Length76 pages
SupervisorS. V. Mkhitaryan
Topic Chukotka Autonomous Okrug: regional marketing as a toolkit for attracting investors

The toolkit - investment portal, Telegram bot, navigation algorithms and UX interfaces - was deployed as part of the digital transformation of the regional investment infrastructure.

Grades

5Excellent, the highest grade
94supervisor score out of 100
93.94%text originality

By the numbers

84sources
7regions benchmarked
6dashboards
17appendices

Methodology and KPIs

Methodology

Benchmarking of Arctic regions - Yakutia, Kamchatka, Magadan - and of the digital practices of Tatarstan, the Moscow and Kaluga regions and Khanty-Mansi. Systems analysis and empirical research based on work inside the government department.

Planned indicators of the toolkit

  • 750+ target leads
  • media reach of at least 5 million people
  • at least 30% growth in traffic

How the portal was built

01Figma mock-upredesign concept
02Launch and SEOmonthly dashboards
031st placeRunet Rating 2024
1,641portal views per month
4:21average time on site
45%of traffic from search
2.75pages per session

Letters and reviews

Originals are attached as files

The thesis stands out for its high practical value.

N. A. BurakovaMarketing Director, Russian Export Center

The student showed initiative and independence.

S. V. MkhitaryanDoctor of Economics, supervisor

He demonstrated outstanding knowledge.

N. A. PerepelkinPhD in Economics

A proactive, responsible and highly effective employee.

M. N. GurinaDirector, Chukotka Development Fund

The letters were written for university admission.